Sally Hansen’s Vegan Line Good. Kind. Pure.
Content strategy, Digital design, Copywriting
Objective: To introduce Sally Hansen’s Vegan Nail polish product through email and e-commerce marketing.
Introducing Sally Hansen’s first vegan, 16-free, and plant based nail polish. Their launch of their Good. Kind. Pure. line came in 30 shades, a top coat, and a base coat. It was important to provide messaging that was consistent throughout each channel as well as embracing new imagery and graphics to catch their audiences’ attention.See the work I did with COVERGIRL’s Clean Fresh launch collaboration.
It was just as important to keep the introduction email as simple as possible to make sure the clear new product launch was emphasized to our audience.
Playing on the floral branding, all the graphics promoting the different hues were photographed the same way. Incorporating the bold images and turning them into a gif was s a way to catch our audiences attention right at first glance.
