Clairol ‘s Root Touch-Up

Email marketing and Digital design

Objective: Increase brand awareness of Clairol’s multiple product lines and communication with users by entering the email space and refreshing product marketing creative.

Clairol digitally advertised and marketed their products through enhanced content pages on e-commerce websites, paid media, and organic social. Later, Clairol wanted to enter the email space to increase their communication with customers. Their goal was to highlight their multiple lines and diverse shade portfolio.

Organic Content

Clairol’s Root Touch-Up went under a major rebrand. The popular product transitioned from light blues and pinks to a more clean, modern, and defined look with white and gold.

Goal: Develop new organic social content for the popular hair product to highlight and remind customers of it’s benefits like diverse shade range and ease of use.

E-commerce Design

After developing organic content, it helped initiate Clairol’s e-commerce design. According to Amazon, their A+ pages (enhanced content) increases sales between 3-10%. Considering the customer’s insights and buying decisions, it further pointed out how important it was to highlight their line of products, how-to’s, and the shade range in their content.

Other retailers e-content include: Ulta, Target, Walmart and CVS storefront