Banana Boat

Art direction, Content design, Copywriting

Objective: Elevate and refresh the staple and popular family sunscreen brand by translating their new strategy into organic social content.

After a full strategy shift to target Mom’s as Banana Boat’s new demographic, Banana Boat wanted to reflect their rebrand into their organic social channels. During this time, quarantine was the only shared experience everyone could talk about. It was important more than ever to stay connected with our viewers and stay relevant during this time of staying inside. Our content became an informative resource for moms during these challenging times, while still promoting sun protection.

Before

2019

After

2020

Trending Content

If quarantine has now become a blur, don’t you worry, I’m here to remind you of the FUN social media trends that popped up all over to occupy everyone's minds while we stayed at home. These trending formats kept the brand in the conversation (that expanded past our normal audience) and increased engagement with loyal and new followers.

Quarantine survival kit: Several posts Banana Boat speaks to are for the kids. What about the ones who are always there for them, or who are looking out for them. This post was for the moms. They only could choose 3 of these well needed activities. Using playful imagery and timely activities, our user’s got to interact with us more.

Bingo: Overnight, you would see Bingo on everyone’s instagram stories. Checking off everything they have done and keeping the conversation going with one person to another virtually. Through this trend, Banana Boat was able to protect the fun indoors and online by naming all the fun activities you can do indoors or outside. Besides partaking in a timely matter online, we were able to provide activities families could refer back to whenever they needed an idea.

WFH Parent Jargon: When working from home became the norm, parents had to somehow balance running the household AND entertaining their kids. This playful, witty piece of content was perfect to represent how WFH brought on a whole new way of understanding everyday work acronyms. Almost every parent who was at home with their children for 24/7 could relate.